LoopNet Targeted Ads Platform

CREATIVE DIRECTION, UI DESIGN, UI DEVELOPMENT

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LoopNet is the clear leader in the commercial real estate marketing space, but was relying on 3rd party systems to serve and display advertising content on-site. In addition, ad inventory was limited, rarely relevant to users' activity and not well-integrated with existing content. We set out to build a platform that would allow LoopNet users to create their own ads, customize the display, and specifically target when and how often it would be seen.

Working with our product managers, my team and I designed the entire flow and built the front end for the marketing pages, ad templates, and ad management screens. My main role was providing creative direction and project maagement across all aspects of the project, but I also contributed several mockups as well as prototyping and coding some of the interactive portions of the marketing pages.