LoopNet Web & App Platform Updates

CREATIVE DIRECTION, UI DESIGN, UI DEVELOPMENT

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In 2012, after focusing the majority of recent LoopNet product enhancement efforts on our new marketing tools platform, it was time to step back and holistically assess the design of the core search experience (homepage/search results/listing profile) across web and native mobile platforms. Initiated by the redesign of our mobile and tablet apps, my team and I created a new style guide that helped inform the successive overhaul of search results and the listing profile for desktop web.

I was the principal designer for the mobile app, tablet app, listing profile, and style guide. As Creative Manager, I managed a team of both designers and developers, providing creative and front end technical direction across all aspects of the project.