Archipelago Platform and Brand Updates
Years of tech debt and a tight timeline necessitated a smart, phased, and coordinated approach to revamping the platform and marketing interfaces.
One of the glaring issues when I started at Archipelago was that the app didn't look at all like it was presented on our marketing website. The marketing website showcased beautiful screenshots of the app, with UI elements themed to match our green branding color, typography set with the lovely grotesk typeface Matter, and the full logo proudly anchored in the navigation. In reality, the platform was using the out of the box styling of a 3rd party UI framework — stock blue branding elements, Inter for the font (a beautiful font, to be fair), and the bug-only version of the logo was quietly downplayed in the navigation. My team and I partnered with engineering to devise a phased approach to incrementally update the platform, promising to stakeholders that we could pull it off without needing additional resources or affecting existing feature development timelines. Shortly after successfully delivering on our platform refresh, we made a major pivot in our marketing messaging that required a full redesign of our marketing website. My team and I collaborated with the marketing squad to design and execute a new website in just over a month. After getting quick approval on the design direction, we moved straight into HubSpot to build out the site and start integrating the new content. After fine tuning and testing, we successfully launched, putting a cap on 2 major projects that unified our branding across platform and marketing.
PROJECT TYPE
In-House Corporate
ROLE
Design Manager, Product Designer
TOOLS
Figma, FigJam, HubSpot
GETTING TO YES
After consistently being told we had too much tech debt and not enough resources to update the platform UI, my team and I pitched a practical approach that would tackle the work in 3 phases. We worked with stakeholders and team leads to get buy in, wrote the stories for each phase, and QA'd the updates as they became available in our testing environment. Shown here is a couple views of the most used page on the platform, the Streams detail page, along with one of the Stream reports.
FAST, CHEAP, OR GOOD — PICK 3
On the heels of the platform UI updates, we had a month to turn around a redesign of the marketing website to focus on a new customer segment and sales strategy. Working with the marketing team, we quickly nailed down a design direction and built out the homepage and core product pages, seen here.
BLOBS? BLOBS.
To save time, we leveraged some blobby artwork that had already been created for sales decks to supplement content in other areas of the site like the customer solutions and case studies pages.
More Recent Work
Hi, I’m Josh Fallon — a design manager and product designer in Los Angeles with several years of in-house experience managing, designing, and launching products on web and native platforms for large organizations. More About Me